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Case Studies

Why leading real estate marketers and property marketing specialists choose us

CBRE

The Task

We were commissioned to build the CBRExpress system to support and streamline the marketing demands of the CBRE team.

Our Approach

In collaboration with the CBRE team we worked to understand their diverse marketing requirements and thus were able to develop a ‘one stop shop’ system for each campaign. 

The Result 

“CAMPAIGNxpress is a user-friendly system which has streamlined the way in which marketing materials are created and produced by the CBRE network in Australian and New Zealand. As well as improved time to market for client campaigns, our agency have delivered us more competitive prices by linking the system into a network of contracted suppliers, which in turn has been passed on to our clients ensuring an optimum net return for their property.”

Emily Mather
Regional Marketing Director CBRE

Aussie Home Loans

The Task

Build a system to assist the Aussie Marketing team meet the demands of both the Franchise and Mobile Channels in a Local Area Marketing (LAM) environment.

Our Approach

After assessing the company dynamics and the need for a LAM system that catered not only for the marketing team but also for the Franchise Channel,Mobile Channel, Franchise Businesses Manager and Regional Managers, CAMPAIGNxpress developed AussieExpress.

The Result 

“The team at eLocal Marketing had the ability to quickly deliver on the build and implementation of a new online campaign management system, AussieExpress. Since launch, AussieExpress has revolutionised the way in which we deliver local area marketing support to our sales channels. Over 400 Mortgage Advisers using the system now have immediate access and control over their own individual marketing campaigns, increasing user satisfaction. In addition, the automated approval process reduces administrative tasks, allowing our Channel Marketing team to focus on strategic activity and innovative campaigns.”

Melissa McCarney 

Senior Manager – Aussie Home Loans, Home Loan Acquisition

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