We eat our own dog food!
There’s a fun phrase in the software industry called ‘dogfooding’, it relates to the need to try out your own product before releasing it on your clients. We’ll there’s no better reason for developing software than out of necessity, to resolve your own business problems. And, it was this motivation that made CAMPAIGNxpress the progressive solution it is today.
When it comes to technology development, the benefit of first hand experience running large scale property marketing campaigns, gives you foresight into what the business challenges for your clientele will be.
So, holding two key cards: empathy and impetus, we were driven to find a better way to managing property marketing campaigns, and advance the industry’s campaign management software options.